Fashion Blogging: The Latest in Fashion Media

9 Nov

As an avid fashion fan, I have several blogs that I frequent and I am constantly finding new ones every day to add to my list of bookmarks. Some of my favorites are: College Fashion, The Man Repeller, Christen Mitchell, Keiko Lynn, Wendy’s Lookbook, and Atlantic-Pacific. Some fashion blogs are so popular that the blogger is almost famous. Take Leandra Medine of The Man Repeller. The following and attention her blog has fostered has allowed her to be featured in many different magazines and outlets. She has been in features for Lucky magazine, Women’s Wear Daily, The Washington Post, Glamour, and Elle, to name a few. She has been able to sculpt a career out of what started out as a fun hobby. She now gets paid to work with brands and does endorsements, allows advertisements on her page, and has contests with giveaways from these specific designers and companies. She is essentially a middle man through which brands can reach consumers. She, like other bloggers, connect on a personal level with the fashion community because her voice is that of a peer. They talk to you like a friend in very casual language and in a style that is relatable. They are ordinary people that are not much different than you or me. Brands would do well to consider fashion blogs as an additional avenue for marketing.




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